Public Awareness

SIRA comes to a global market with a considerable richness of enduring and continually expanding public awareness engendered by a globally endemic concern relevant to foodborne illness and therefore a profound need for curative actions.

Examples of that awareness and concern are:

•    An International Food Safety Council survey addressing consumer concerns about food safety revealed that 89% of their respondents considered food safety a critical issue. Only 82% considered crime as such.

•    A recent annual Kimberly Clarke survey addressing what feature consumers most desired in their food market discovered that 31% of those interviewed, while actually food shopping, established an in-store, automatic food safety inspection system as their foremost desired feature. A Japanese food safety utility code describing their government’s doctrine relevant to an automatic food safety monitor that unambiguously reflects that only SIRA’s FFS responds to the code.

•    In a U.S. federal “willingness to pay” auction where consumers “bid” the price per meal they would pay to enjoy safe food, the response averaged over 50¢ per meal.

•    A Battelle report on Healthy Home Trends by 2010 was titled, “Food Safety Comes to the Forefront”.

•    The text of a late 1990’s Newsweek “Focus on Your Money” squib, … “Fear itself: The country if full of worries and the next decade will make people more risk-adverse.  Consumers [are] looking to make sure their food is safe … companies will clean-up with toxin and bacteria test kits as consumers seek purer food.”

•    A CNN “Health Report” featuring the SIRA Food Sentinel System™ generated the 2nd largest viewer response ever established for the segment.

•    A company marketing a food safety system (irradiation) having lost $50,000,000 in its first year of operation, brought forth an IPO soon thereafter. As a result, the company’s book value increased hundreds of millions of dollars after a one-day full subscription for available shares. Irradiated food proved particularly dangerous to consumers and the company ceased business within a year.